Analytics for communities?

NOTICE: There is an updated version of all these FAQs on our new website:

Why are analytics important for a community?

Analytics, such as Google Analytics, enable community leaders to collect, analyze, and act on data they receive about how people are connecting to their website. Data is easily collected and represented in many different ways. A community leader can see which pages are being read by whom, from where, and through which browser or media. As well as enabling community leader to observe which content is popular it helps them to know who to reach out to and provides information for making decisions about which tools to use for which members of the community.  
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For more information, click here:

For a more precise definition, see our theory page on communities of practice:

For a bit more info, see our general (but brief) introduction to communities of practice and their use in various contexts:

For practical advice on cultivating communities of practice, see our new guidebook:

For workshops on cultivating communities of practice:

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